Phone — Wholesale & B2B routing
Where to send wholesale, distributor, and B2B inquiries.
Source: Coda KB p19, p88.
Quick triage
| What the caller says | Route to |
|---|---|
| ”I want to buy in bulk for my store” / “I’m a retailer” | Sales rep |
| ”I’m a distributor in [country]” / international wholesale | Joaquin (international wholesale) |
| “I want to be a Lucyd brand ambassador / sponsored athlete” | Marketing (marketing@lucyd.co) |
| “I want to do a corporate gift order” (>10 units) | Sales rep |
| ”We have a Lucyd reseller account” | Look up the account in Shopify; route to whoever’s been their contact |
Never handle wholesale pricing on the phone yourself — sales has its own pricing tiers + matrix.
Sales rep contacts
| Name | Phone | Region | |
|---|---|---|---|
| James Bruce | jbruce@lucyd.co | 415-902-7844 | Primary domestic wholesale |
| Matt Berry | mberry@lucyd.co | — | Wholesale support |
If the caller is interested but doesn’t have a contact yet:
“I’ll connect you with our sales team. Could I get your name, email, company, and which products you’re interested in? I’ll pass that to our wholesale rep and they’ll be in touch within one business day.”
→ Email James with the details, cc Matt.
Self-service B2B signup
“We also have an online wholesale signup form. You can go to lucyd.co/pages/wholesale-signup and fill it out — that routes directly to our sales team.”
Wholesale catalog (if requested): Google Drive link (verify still current before sharing).
International wholesale
For distributor / wholesale inquiries from outside the US: route directly to Joaquin Abondano (jabondano@lucyd.co). He handles international wholesale relationships personally.
B2B safety / Armor industrial
For workplace safety eyewear (ANSI Z87+ industrial deployments, large-fleet safety glasses procurement): direct the caller to armor-b2b-safety.pages.dev — Lucyd’s B2B Safety landing page, which has its own lead form.
The standard Armor product line is NOT Z87+ rated — make this distinction clear if the caller mentions safety compliance.
After the call
- Document the call in Gorgias even if there’s no Shopify order (use the wholesale tag).
- Forward the caller’s details to the right contact via email (don’t rely on a voicemail or hot transfer — paper trail matters for sales).
See also: Answering script · Public — contact